“In the event of a dispute, controversy of claim arising out of in connection to this contract, the parties shall first refer the dispute to proceedings under the ICAMEK(Mediation) Rules. If the dispute has not been settled pursuant to the said rules within 30days following the filing of the request for mediation or within such other period as the parties may agree in writing, such dispute shall be settled by arbitration in accordance with the ICAMEK Arbitration Rules”